1. Background

Kids Alive International (KAI) values all of its supporters, staff, volunteers and anyone who comes into contact with us, and we are committed to being open, honest and lawful in the way that we process personal data. We will only store your information if we have a lawful basis for doing so and we will never use anyone’s personal details in any way that they would not reasonably expect. 

This statement outlines the different types of personal data that we collect, how and why we process that data, and who you can contact if you have any questions about the data we hold or the ways in which we process it.

Below you can learn more about the different types of personal data that we collect, how and why we process that data, and who you can contact if you have any questions about the data we hold or the ways in which we process it.

KAI is registered as a Data Controller with the Information Commissioner’s Office (ICO) (Registration No. Z5599356).

Please note that all personal data received and controlled by Kids Alive International is stored securely in the UK. By using our website, you therefore consent to the potential transfer of your data outside of your country of residence.

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2. Contact details

Post: PO Box 1529, Stamford, Lincolnshire, PE2 2YD, United Kingdom

Telephone: +44 (0)7873 550968 (lines open Mondays, Wednesdays and Fridays 9am-5pm)

Email: contact@kidsalive.org

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3. What information we collect, use and why

3.1 We collect or use the following information to receive donations and organise fundraising activities:

• Names and contact details
• Addresses
• Donation history
• Taxpayer information (for Gift Aid purposes)
• Visitors to our website

3.2 We collect or use the following personal information for service updates or marketing purposes:

• Names and contact details
• Addresses
• Marketing preferences
• Donation history
• IP addresses
• Website and app user journey information
• Records of consent, where appropriate

3.3 We collect or use the following personal information to comply with legal requirements:

• Name
• Contact information
• Identification documents
• Financial transaction information
• Any other personal information required to comply with legal obligations
• Safeguarding information
• Criminal offence data

3.4 We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details
• Correspondence

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4. Lawful bases and data protection rights

4.1 General

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible issues in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

The lawful basis we rely on may affect your data protection rights, which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Your right to erasure - You have the right to ask us to delete your personal information.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
• Your right to object to processing - You have the right to object to the processing of your personal data.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.

4.2 Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

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5. Our lawful bases for the collection and use of your data

5.1 Our lawful bases for collecting or using personal information to receive donations or funding and organise fundraising activities; and/or for service updates and marketing purposes; and/or to comply with legal requirements; and/ or for dealing with queries, complaints or claims are:

Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

5.2 Public task – we have to collect or use your information to carry out a task laid down in law, which the law intends to be performed by an organisation such as ours. All of your data protection rights may apply, except the right to erasure and the right to portability.

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6. Where we get personal information from

• Directly from you
• Previous employers, eg if we need to ask for a reference for a volunteer

6.1 How long we keep information

Generally speaking, we keep information about you for a period of seven years since your last engagement with us, eg making a donation or signing a petition on our behalf. 

Please note, if you have made a donation and given us permission to collect Gift Aid, we are legally obliged to keep your donation data for at least six years since the donation was made.

6.2 Who we share information with

i. Direct mail data processor and telephone agency

We occasionally send letters to our supporters updating them about our work. If so, we would typically use a trusted third party to do this work for us, such as printing the letters and overlaying our supporter’s details on the letter, eg name and address.  

We may also occasionally ask an agency to contact our supporters by telephone, eg to conduct market research or to ask them to make a donation. 

ii. Our systems consultant

Kids Alive International uses an established charity software system to store and process our supporter details. We also use a trusted consultant to help us operate and update the system, who in turn has access to our supporters’ data, although it is highly unlikely to process it except to help investigate a query. 

iii. Facebook

We participate in Facebook’s Custom Audience and Lookalike Audience programmes, which enable us to display our content to our existing or potential supporters on Facebook. We provide personal information such as your email address or phone number to Facebook which securely encrypts it. That personal information is then deleted by Facebook if it does not match with a Facebook account or once they confirm you have an account.

For more information, please see  https://www.facebook.com/business/help/744354708981227 and https://www.facebook.com/business/help/365463786964246

If you do not want your information to be used in this way, please contact us.

Others we share personal information with

• Organisations we need to share information with for safeguarding reasons
• Professional advisors
• Legal bodies or authorities
• Organisations we’re legally obliged to share personal information with
• Suppliers and service providers

7. How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated September 15th 2025

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Appendix – our Privacy and Cookie Policy for our website and online activities

We understand that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits our website, www.kidsalive.co.uk ("Our Site") and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

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A. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

"Account" means an account required to access and/or use certain areas and features of Our Site or such as may be created as a reference when you submit an online order or enquiry;

"Cookie" means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below;

"Cookie Law" means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

"personal data" means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation ("GDPR"); and

"We/Us/Our" means Kids Alive International, a registered charity under charity number 1140641 whose registered address is Kids Alive International, 12 Greenhill Rents, London EC1M 6BN. Our Site is operated by Kids Alive International

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B. What Does This Appendix Cover?

This Appendix relates to use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

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C. What Data Do We Collect on Our Site?

Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data (please also see section 13 on Our use of Cookies and similar technologies):

• the contents of any contact forms of user completed fields on the website, including your name, address and contact details;
• the full details of any orders placed on this website;
• any user submitted contact information such as email addresses and telephone numbers;
• demographic information such as post code, preferences, and interests;
• any files uploaded to Our Site;
• IP address;
• web browser type and version;
• operating system;
• a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to.

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E. How Do We Use Your Data?

D.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 6, below.

D.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:

• Providing and managing your Account;
• Providing and managing your access to Our Site;
• Personalising and tailoring your experience on Our Site;
• Supplying Our products or services to you (please note that We require your personal data in order to enter into a contract with you);
• Personalising and tailoring Our products or services for you;
• Replying to emails from you;
• Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by following the unsubscribe link in any of these emails);
• Market research;
• Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience.

D.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone, text message or post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

D.4 Third parties (including but not limited to Google, YouTube, Facebook and Twitter) whose content may appear on Our Site may use third party Cookies, as detailed below in section 13. Please refer to section 13 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties. For information on how Google uses data when you use our site, see.

D.5 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.

D.6 We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Personal data will be stored for no more than 10 years unless you have created an Account, if you create an Account your data will be stored until such a time as you close the Account and then for no more than 10 years afterwards.

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E. How and Where Do We Store Your Data?

E.1 We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.

E.2 Our server is entirely based within the UK, however some of your data (for example your name and email address) may be stored outside of the European Economic Area ("the EEA") (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR including:

Ensuring that any information transferred outside the EEA is handled in accordance with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework

E.3 Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.

E.4 Steps We take to secure and protect your data include:

• Server side encryption of personal information
• Strict access limitation and logging for Our physical servers
• Limited and heavily monitored access to Our front end systems

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F. Do We Share Your Data?

F.1 We may share your data with other companies in Our group for the reasons listed in G.2 of this appendix and 6.2 above. If applicable this includes Our holding company and its subsidiaries.

F.2 We may sometimes contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.

F.3 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

F.4 We may sometimes use third party data processors that are located outside of the European Economic Area ("the EEA") (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.

F.5 In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

G. What Happens If Our Charity Changes Hands?

G.1 We may, from time to time, expand or reduce Our charity and this may involve the sale and/or the transfer of control of all or part of Our business charity. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.

G.2 In the event that any of your data is to be transferred in such a manner, you may not be contacted in advance and informed of the changes.

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H. How Can You Control Your Data?

H.1 In addition to your rights under the GDPR, set out in section 4, when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details and by managing your Account).

H.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service ("the TPS"), the Corporate Telephone Preference Service ("the CTPS"), and the Mailing Preference Service ("the MPS"). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

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I. Your Right to Withhold Information

I.1 You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

I.2 You may restrict Our use of Cookies. 

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J. How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at contact@kidsalive.org.

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K. Our Use of Cookies

K.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

K.2 By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies may be used on Our Site for the purposes of embedded content (for example embedded advertising or embedded content). For more details, please refer to section 6, above, and to section 13.6 below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

K.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law.

K.4 By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.

K.5 Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be "strictly necessary". These Cookies are shown below in section 13.6. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.10, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

K.6 The following first party Cookies may be placed on your computer or device:

Name of Cookie	Purpose	Strictly Necessary
PHPSESSID	Maintaining your PHP session	Yes

K.7 Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

K.8 The analytics service(s) used by Our Site use(s) Cookies to gather the required information.

K.9 The analytics service(s) used by Our Site use(s) the following Cookies:

Cookie Name	Expiration Time	Description
_ga	2 years	Used to distinguish users.
_gid	24 hours	Used to distinguish users.
_gat	1 minute	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.
AMP_TOKEN	30 seconds to 1 year	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate   opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_<property-id>	90 days	Contains campaign related information. AdWords website conversion tags will read this cookie.

K.10 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

K.11 You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

K.12 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

K.13 Due to changes by Third Party services which are beyond Our control the specific cookies stored may change without prior warning. We will update this privacy policy whenever We are notified of such changes.